Major e-mail providers and blacklisting
America Online 9.0
Although a limited form of whitelist has been in AOL software for some time, the latest version of AOL has some new behaviors that directly impact email marketing. The most important of these is that images in emails are now blocked (in other word, not displayed) unless the sender's from email address is already in the recipient's address book. Also, a different icon is used in the list of new messages for senders who are in the address book.Hotmail
Hotmail is just about to release an upgraded version of their service that will include whitelist functionality. The main page that Hotmail users will see will be called the “Today” page. This page will display only email message that are on the recipient's contacts and safe list. All other messages will only display on a separate page for unknown senders.Yahoo
Yahoo is releasing a version of their service that includes a new feature called “message views”. This feature ensures delivery to the main inbox for any sender already in the recipient's address book. All other email ends up in an unknown senders folder.United Online (Netzero + Juno)
Netzero's and Juno's Platinum service have both individual blacklist and whitelist features. The whitelist requires that senders be added to the Contacts in the recipient's Address Book, or else have messages placed in the Junk Mail folder.EarthLink
EarthLink was the first of the major email providers to adopt a whitelist system, a move that is rapidly being mimicked by the other major providers. Their offering is a challenge-response system they call spamBlocker, which requires that senders be added to the recipient's address book in order to ovoid their messages going into the “Suspect Email” folder.
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